#Small vs big business advertising free#

#Small vs big business advertising free#

“Having a high-speed internet connection with 24/7 network security is essential to keeping operations running smoothly and staying connected to customers.In these difficult times, we’ve made a number of our coronavirus articles free for all readers. “Small business owners need different types of support to run a successful endeavor,” Deerinwater added. Over two-thirds of poll-takers would want to give money to small business shops. Nearly two-thirds (65%) said they trust small businesses online that don’t have a brick-and-mortar storefront. People also don’t take these stores for granted - more than two-thirds (68%) said they would donate money to help keep a small business in their community running.Īnd for many, shopping and supporting local stores doesn’t have to be tied to a physical location. Shopping small has an impact on many lives - 73% said they would not know where to go for certain items or services without the local, small businesses in their communities. Gen Z is the group of people most likely to go to e-commerce shops. More than half (54%) “always” or “often” use Small Business Saturday to support their local brick-and-mortars.

“While 62% of our respondents would prefer a small business over a large retailer for the uniqueness of a gift or service, a similar amount (61%) want to support their local community.” “More than a decade since its founding, Small Business Saturday continues to promote the importance of supporting small and local businesses,” said Caleb Deerinwater, VP of AT&T Mass Markets, Sales & Distribution. People also come across local businesses through social media or local community apps (48%). Three in four people rely on small businesses over bigger chains. Fifty-nine percent hear about them from family, and 56% from neighbors. Interestingly, most people find out about small businesses from their inner circles. The best things about shopping small? Being able to see and touch products before buying them (57%), having products available within walking distance (52%) and socializing with the salespeople, owner or with other customers (46%). More than half (56%) say these products are better quality at their local retailer than those available online - 41% are even able to find items that would otherwise be difficult to find online. About 64% of respondents feel bad about not shopping small. Items people regularly buy there include tea (44%), groceries (43%), flowers (40%) and soda (40%). Three in four (74%) rely on small businesses because they have certain products or services that are difficult to find elsewhere. The local touch may do wonders for people’s taste buds, as 72% agree food and drinks taste better at small, local restaurants or cafes than at chain establishments. Preferences differed by generation, with Gen Z respondents the most likely to frequent e-commerce shops (59%). The survey, which was commissioned by AT&T and conducted by OnePoll to highlight the impact of small businesses ahead of Small Business Saturday, found that people regularly rely on a small business for everything from manicures and pedicures (54%) to handyman services (45%) and haircuts (44%). adults revealed nine in 10 (93%) people rely on a small business for events in their lives.Ī whopping 88% know someone who is employed at a small business in their community, with the average person knowing four names of small business employees.

The average person “shops small” 213 times throughout the year.Ī recent survey of 2,000 U.S.

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